You have just this one business. Right about now, many people may not have noticed, but this business is certainly or definitely a reflection of you, what you are, what you do in your own unique way, and what you believe in in your own single-minded way to carry out your business on a day to day basis. What is left for you to do still is to drive your business forward. Marketing and advertising work and the use of custom promotional products can certainly help to get target markets to recognize that this business is you.
Product one is being manufactured at great scale. It is being mass marketed as well. People out there are certainly buying it. They buy the product from a variety of suppliers, more from some than others. Perhaps your business falls along the line of the ‘others’. It is not enough. You are nowhere near close to your marketing potential. What could be so different about your product that others have not cared to notice?
That question is up to you to answer. You have to make it known quite clearly as well just what is so unique about your product alternative. You have to place yourself in a position to assertively tell your target markets why your product could be better than the ‘others’. And there you see how the tide changes. It could only happen if the market campaign is as assertive as your underlying thoughts are right now.
And that is good. It is a step in the right direction towards giving your promotional products its personal touch. All too easy to hand out the gifts. But getting the recipients to respond in kind is quite another matter altogether, not so?